Welcome to Dolobowsky Qualitative Services, your creative resource for focus groups, idea generating, and individual depth interviews.

How do people really feel about your product or service?  How does it fit into their lives?   If you could see into the minds of your market, would you be startled? ...pleased? ...distressed?  at what they were really thinking about your products?  What insights might you get to help you best meet their needs? 

Reva Dolobowsky, President

QRCA QCast -- new

Watch and listen to recorded broadcast of Reva Dolobowsky and Laurie Tema-Lyn, President of Practical Imagination Enterprises, as they discuss their unique approach to innovation and creativity consulting. Moderated by Wendy Dodek, recorded Feb. 2, 2006.

Opening Minds to Create Opportunities! sm

For over twenty years, we’ve given our clients a rich, in-depth understanding of what goes on inside the minds of their target market.

We discover the wishes and beliefs, the nuances and contradictions, the stories and surprises that lie beneath the surface.  Then we transform this raw material into meaningful knowledge and valuable business opportunities.  Let us put our expertise to work for you!

Reva Dolobowsky

For over twenty years, Reva has been “opening minds to create opportunities”sm. Through a well-crafted blend of qualitative research and creative idea generating, she provides critical marketing insights and innovative ideas to clients in many industries.  Her assignments range from high tech to romance novels.  She is President of Boston-based Dolobowsky Qualitative Services, which she founded in 1984.

Prior to this she was an Associate with Synectics, serving as meeting facilitator, idea catalyst, and trainer in the process of innovation for Fortune 500 companies.  She has also held research positions at several advertising agencies, including J. Walter Thompson in Chicago and Brussels and Cabot Advertising in Boston.

Reva has her Masters degree from Northwestern University. She has been a guest  lecturer on qualitative research and innovation at M.I.T.’s Sloan School of Management, the Tuck Business School at Dartmouth, and the Bentley College Graduate School of Business.

What We Can Do for You:

We provide critical insights and guidance in these areas:
  • New product / service development
  • Positioning
  • Advertising development
  • Packaging 
  • Prototype development
  • Collateral materials development
  • Direct mail development
  • Website development
  • Employee attitudes
  • Customer satisfaction
  • Corporate image
  • Brand equity
  • New applications for technology
  • Before quantitative research, to develop hypotheses and uncover issues, questions, and language to incorporate into your survey.
  • After quantitative research, to better understand surprising or contradictory findings, to delve deeper into specific areas of interest.

Professional Affiliations

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