Welcome to Dolobowsky Qualitative Services, your creative resource for focus groups, idea generating, and individual depth interviews.

How do people really feel about your product or service?  How does it fit into their lives?   If you could see into the minds of your market, would you be startled? ...pleased? ...distressed?  at what they were really thinking about your products?  What insights might you get to help you best meet their needs? 


Reva Dolobowsky, President

Opening Minds to Create Opportunities! sm

For over twenty years, we’ve given our clients a rich, in-depth understanding of what goes on inside the minds of their target market.

We discover the wishes and beliefs, the nuances and contradictions, the stories and surprises that lie beneath the surface.  Then we transform this raw material into meaningful knowledge and valuable business opportunities.  Let us put our expertise to work for you!

Reva Dolobowsky

Reva paints a vivid portrait for her clients of the inner lives of their customers, and helps create new products that meet customers' wishes and dreams. For over twenty years, she has provided critical insights and innovative ideas in many industries, by creatively engaging consumers and client teams in focus groups, idea generating sessions, and in-depth interviews.

Reva is a former Associate of Synectics, where she served as meeting facilitator, idea catalyst, and innovation trainer. She has also worked in market research at J. Walter Thompson and Cabot Advertising.

She is a frequent presenter on Qualitative Research and Innovation for organizations such as the Qualitative Research Consultants Association (QRCA), Institute for International Research (IIR), Burke Moderator Network, and various business schools. She holds a Masters degree from Northwestern University, and is President of Boston-based Dolobowsky Qualitative Services.

In addition to her professional pursuits, Reva hones her skills in creativity and observation through travel, growing heirloom tomatoes, hospice volunteering, yoga, and singing.

What We Can Do for You:

We provide critical insights and guidance in these areas:
  • New product / service development
  • Positioning
  • Advertising development
  • Packaging 
  • Prototype development
  • Employee attitudes
  • Customer satisfaction
  • Corporate image

Contact Information: